Stop following the fads, stick to the strategy.

My career in marketing started during the social media age. That was a peak time for when all the “20 somethings” were graduating from Uni and corporate organisations were keen to bring on board all these social media experts – who I should note…. were effectively just social media users. You see, all the industry… Continue reading

Written vs Spoken language in your marketing copy

I remember the first time my dad learned how to text from his phone, every message started with “dear daughter”…. I was strangely uncomfortable since it felt like I was reading a letter and didn’t know how to reply. But that was only because I was looking at my phone instead of a pen and… Continue reading

Shallow work, change the way you work

After years of working in large corporate organisations I realised shallow work had become the norm for high level executives and management teams. I’m defining shallow work the way Cal Newport defines it in his book ‘Deep Work’. Shallow work consists of completing tasks that are not cognitively demanding and do not contribute in achieving… Continue reading

Know your numbers, understand accounting

We business owners have a pretty good understanding about accounting. But let’s be honest, anything overly complicated we rely on our accountants advice even though we don’t completely understand it. This is wrong. If your accountant has bought up some feedback, it’s probably important you understand the details before disregarding the decision making to your… Continue reading