Written vs Spoken language in your marketing copy

I remember the first time my dad learned how to text from his phone, every message started with “dear daughter”…. I was strangely uncomfortable since it felt like I was reading a letter and didn’t know how to reply. But that was only because I was looking at my phone instead of a pen and… Continue reading

Purpose and target audience are crucial considerations when developing content

Do you stop to think about whether your marketing messages make sense? It’s so easy to get lost in your own ideas and completely forget that you are not the target audience. In my career as a marketer, I’ve seen even the most senior marketing managers make this mistake. It’s a trap business owners, sales… Continue reading