Make sure your acquisition and engagement strategies are aligned

We’ve all heard it before. It cost more to acquire new customers then it does to retain existing ones. While I truly believe this, I also believe how you acquire new customers impacts the quality of your engagement and retention program, as well as churn rate. I’ve been working in member engagement and lifecycle for… Continue reading

Customer motivations: Creating external and internal influences to support growth.

Understanding what motivates your customers and what you can control will help your business develop stronger marketing messages and engagement strategies. Motivation can be driven internally or externally. Internal motivation is known as intrinsic motivation and external motivation is known as extrinsic motivation. Intrinsic motivation drives a person to act or perform tasks out of… Continue reading