Written vs Spoken language in your marketing copy

I remember the first time my dad learned how to text from his phone, every message started with “dear daughter”…. I was strangely uncomfortable since it felt like I was reading a letter and didn’t know how to reply. But that was only because I was looking at my phone instead of a pen and… Continue reading

Think like a consumer. 3 key things to remember.

Stop thinking like a marketer. Start thinking like a consumer. Whilst we are all consumers, at the end of the day it is important not to forget that our customers don’t think like us. Marketer’s and business owners are closer to the brand and product then customers. We think in depth about channels of distribution… Continue reading