Written vs Spoken language in your marketing copy

I remember the first time my dad learned how to text from his phone, every message started with “dear daughter”…. I was strangely uncomfortable since it felt like I was reading a letter and didn’t know how to reply. But that was only because I was looking at my phone instead of a pen and… Continue reading

Make sure your acquisition and engagement strategies are aligned

We’ve all heard it before. It cost more to acquire new customers then it does to retain existing ones. While I truly believe this, I also believe how you acquire new customers impacts the quality of your engagement and retention program, as well as churn rate. I’ve been working in member engagement and lifecycle for… Continue reading

Customer motivations: Creating external and internal influences to support growth.

Understanding what motivates your customers and what you can control will help your business develop stronger marketing messages and engagement strategies. Motivation can be driven internally or externally. Internal motivation is known as intrinsic motivation and external motivation is known as extrinsic motivation. Intrinsic motivation drives a person to act or perform tasks out of… Continue reading