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Posts Tagged → advertising

The marketing promise. Avoid a lawsuit.

posted in Advertising, Branding on January 29, 2017 by Helen 0 Comments

As a business, you have an obligation to ensure your advertising is not misleading. Products and services need to live up to your marketing promise. When you create and advertise your brand you need to make sure what you are saying is true, deliverable and not misleading. Sometimes the creatives behind your advertising campaigns create… Continue reading →

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