As a business, you have an obligation to ensure your advertising is not misleading. Products and services need to live up to your marketing promise. When you create and advertise your brand you need to make sure what you are saying is true, deliverable and not misleading. Sometimes the creatives behind your advertising campaigns create… Continue reading
Posts Tagged → customer expectations
Customer motivations: Creating external and internal influences to support growth.
Understanding what motivates your customers and what you can control will help your business develop stronger marketing messages and engagement strategies. Motivation can be driven internally or externally. Internal motivation is known as intrinsic motivation and external motivation is known as extrinsic motivation. Intrinsic motivation drives a person to act or perform tasks out of… Continue reading
Think like a consumer. 3 key things to remember.
Stop thinking like a marketer. Start thinking like a consumer. Whilst we are all consumers, at the end of the day it is important not to forget that our customers don’t think like us. Marketer’s and business owners are closer to the brand and product then customers. We think in depth about channels of distribution… Continue reading