As a business, you have an obligation to ensure your advertising is not misleading. Products and services need to live up to your marketing promise. When you create and advertise your brand you need to make sure what you are saying is true, deliverable and not misleading. Sometimes the creatives behind your advertising campaigns create… Continue reading
Posts Tagged → marketing objectives
Purpose and target audience are crucial considerations when developing content
Do you stop to think about whether your marketing messages make sense? It’s so easy to get lost in your own ideas and completely forget that you are not the target audience. In my career as a marketer, I’ve seen even the most senior marketing managers make this mistake. It’s a trap business owners, sales… Continue reading